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Empowering Visionaries to Build What Matters.
The methods Ritz Carlton & Apple Stores use to retain & increase clients
It's not about the individual donation or the one-time sale - these megabrands know that it's about the lifetime value of that patron. These techniques apply to any industry and we have successfully used it to scale brands into multimillion dollar startups and launch $2 million+ nonprofit campaigns. We were trained by some of the best in the industry - let us use the same techniques to scale your brand.
We call it "squeezing more juice from the orange"
We will help you develop, optimize and grow your email list, text message campaign and social media following. It's not just a piece by piece solution - we build an AI optimized automated outreach plan so you can focus on your vision. Apply now to work with our team - you're just a simple free call away from changing the game!
Grow/Scale/Automate
Your Vision
Do you have a faith-based brand? Are you launching a powerful book?
Got an ethics-based clothing line? Creating a $100k+ nonprofit campaign?
Reach out to work with our team of experts to automate your customer or donor journey.
From emails, to text messages, to funnel website buildouts, to social media optimization - together we will craft a campaign that works holistically for your vision.
About The Founder
Bijou McMillion
Bijou McMillion is a Nashville-based producer, strategist, and founder of NovaEthica — a consulting and creative firm that helps mission-driven leaders bring clarity, structure, and excellence to their work. With a background in media production, business operations, and brand storytelling, Bijou has spent the past several years supporting entrepreneurs, pastors, nonprofits, and creatives across the country.
Through NovaEthica, she has become a trusted partner behind books, ministries, events, and movements — offering services in CRM design, publishing support, content development, and organizational strategy. Whether she’s launching a system, refining a message, or producing a short film, Bijou brings vision to life through intentional process and Kingdom-minded purpose.
She is also the founder of ESTHER NOW, a mentorship program equipping bold, faith-filled women to walk confidently in their calling and lead with wisdom in every sphere of influence.
When she’s not behind the scenes of a movement, you can usually find her with a matcha latte in hand, building out a workflow, or pouring into the next generation of leaders.
Ben L.
Political Consultant
"Bijou McMillion has helped build our website and reach people with our campaign. I trust everything she knows."
Ryan K.
Non-Profit Coordinator
"I have met no one who so perfectly blends work ethic, problem solving, consistency, skill and biblical principles into her everyday interactions and completions."
Natalie D.
Talent Manager
“Bijou was such a great addition to our event! Her team covered behind the scene photos, created a reel and captured videos that gave us footage for socials and future events! She is beyond professional and just a lovely person to work with! Highly recommend having her on your team for your marketing and social media needs for events!”
Books We've Launched
OUR STORY
We observed a recurring challenge: leaders with powerful ideas (authors, pastors, entrepreneurs, creatives) who were passionate about changing lives but struggled to bridge the gap between inspiration and execution.
They had the vision.
They had the passion.
But they needed a partner to help carry the weight — to design the systems, shape the message, and produce the media with the same level of excellence as their calling.
That’s where we stepped in.
NovaEthica was founded to stand behind movements that matter.
Our mission is to provide the strategic foundation, operational support, and creative expertise that help purpose-driven leaders move forward with clarity and confidence.
We’re the team that can:
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Build your CRM and launch your book
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Bring order to your operations and craft your story
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Develop your strategy and refine your brand
Since our beginning, NovaEthica has partnered with authors, nonprofits, pastor-entrepreneurs, influencers, and agencies — empowering bold visions from the inside out.
How It Works
Our Process
At NovaEthica, we believe that every great vision deserves clarity, structure, and momentum. That’s why we’ve built a thoughtful and collaborative process to help mission-driven leaders move from inspiration to execution with confidence.
